Template - Choice-based-conjoint Survey

Note

There are two versions of the conjoint survey: “button” and “table”. This is the “button” version.

In this version, the conjoint options are shown in buttons.

This is a template of choice-based-conjoint survey. For this survey, we will ask you about your preferences for different types of apples.

Favorite Fruit

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Screening Questions

For this example, I’m using the response here to screen out respondents - I’m only interested in people who choose “Red”, so if you choose “Blue” you’ll be screened out.

Usually you would not tell respondents ahead of time how they will be screened - I’m just putting an explanation here since this whole survey is for demonstration purposes

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Conjoint Question Intro

Great work!

We will now show you 6 sets of choice questions starting on the next page.

Conjoint Question 1

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Conjoint Question 2

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Conjoint Question 3

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Conjoint Question 4

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Conjoint Question 5

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Conjoint Question 6

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Demographics Page

Nice job!

We’re almost done! We’d just like to ask just a few more questions about you which we will only use for analyzing our survey data.

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End Page

The survey is finished. Thank you for your feedback!

Your completion code is:

You may close the window now.

End Page

Sorry, we wanted you to select the red button.

The survey is now finished. You may close the window.